Artificial Intelligence
for Business Leaders
Leverage AI to Grow Your Business
Self-learning software and autonomous decision-making can take your company into the future! This course will teach you what AI and related technologies like predictive analytics and machine-learning are, and how you can leverage them to make your business more competitive.
This course will teach you - on a popular science level - what AI is and how you can use it to create a self-optimizing business that continually improves and learns how to make better predictions and decisions.
In this course, you will learn:
- Key terms like AI, predictive analytics and machine-learning
- Its use in various fields, like marketing, manufacturing, logistics, and more
- The disruptive power and its effect on business models
- How AI can empower computer vision and language processing
- Business predictions and autonomous decision making
- How to use AI in your operations, and integrate it into your products
- How to build an AI-powered organization
- Ethical and legal matters
- And much more
Marketing Automation
Made Easy
Get More Leads and Grow Your Business Automatically
This course will teach you how to leverage marketing automation to put your sales and marketing on auto-pilot. Harvest more leads from your website, and create automated touch-points along the customer journey that nurtures leads towards purchase.
This course will teach you how to leverage marketing automation to put your sales and marketing on auto-pilot.
Harvest more leads from your website, and create automated touch-points along the customer journey that
nurtures leads towards purchase.
In this course, you will learn:
- Internet marketing basics
- What marketing automation systems are and what they can do
- Lead generation strategies
- Lead nurturing
- Designing sales funnels
- Workflow automations
- The importance of integration with external systems
- And much more!
The course is product neutral, and applicable to any marketing automation system, including HubSpot, InfusionSoft, Act-On, ActiveCampaign, ConvertKit, etc.
Content Strategy For
Marketing Automation
Learn how to leverage content to skyrocket the results of your automation platform
This course will teach you how your content can be optimized to produce better results together with marketing automation. Learn how to orchestrate social media, blog posts, lead magnets and email copy to amplify the overall result of your marketing automation concept.
If you use marketing automation, you need to adapt your content strategy to get the most out of your marketing automation platform.
In this course you will learn:
- Define buyer personas
- Content mapping
- The customer journey map
- The right type of content at the right time
- Content clusters
- Social media posts
- Strategic content
- Create a high-performing marketing concept
Build a content strategy that amplifies your marketing results!
Stort tack för ett verktyg jag inte hade kunnat leva utan i mitt nya jobb. Jag har varit produktägare i ca 20 år men aldrig för ett AI-team, var helt omtumlad före din kurs men nu har jag läget under kontroll, grymt var det!
Bra mix och nivå mellan teori och exempel
A lot of marketers are now talking about Marketing Automation and think it is both relevant and interesting but don’t know where to start. The marketing departments need to automate repetitive tasks such as actions in different social media platforms.
The course Marketing Automation Made Easy is highly detailed and very informative, I picked up some powerful tips to implement in my marketing campaigns and to help me advise my clients on the ideal structure. There are basic level modules if you are starting out and some fantastic, advanced modules if you are more familiar with marketing automation.
Highly recommended! I learned a great deal from the Marketing Automation Made Easy course. It is a good starting point for digital marketers that want to take the next step with marketing automation. Magnus is very knowledgeable, the course quality was great and the material presented was well organized. I will use the course material as a reference library when setting up future projects.
Marketing Automation Made Easy is a highly informative course that covers a wide variety of topics that range from introductory principles to advanced topics. As a novice in this field I was delighted with the rapid progress I was able to make in learning about marketing automation and I now have a reference library to go back to for more advanced topics. There is a good balance between strategy and techniques, and I could start applying what I had learnt straight away. Magnus is highly knowledgable and gets right to the point. He presents the essentials succinctly and in a clear and professional manner. I highly recommend this course to anyone who needs to figure out how to automate their digital marketing and save time.
On-Site Trainings Available
On-site training is available upon request, either on your company's premises or public or semi-public courses arranged by independent organizations, such as marketing or business associations, the chamber of commerce or academic institutions. Contact us for more information.
The Secret Formula to Marketing Automation Success
Download our guide ”The secret formula to marketing automation success” and quickly learn how to get a constant stream of hot leads and new customers from your website!
Magnus Unemyr
Instructor
Magnus is a renowned author, global speaker and thought-leader in the field of marketing automation, with a particular focus on marketing with artificial intelligence.
He has spent the past 20+ years in the global software industry, co-founded an international software company and built a distributor network covering 50 countries.
Additionally, Magnus has published many popular books on Internet marketing, Marketing Automation, Entrepreneurship, and Artificial intelligence, including Mastering Online Marketing and Data-Driven Marketing with Artificial Intelligence.