Conversational interfaces are becoming increasingly popular. Many companies already use chatbots to automate their customer service 24x7.
Many of us talk to the voice assistant in our smartphone daily, and now smart speakers like Apple HomePod, Amazon Alexa and Google Home are moving into our living rooms. Watch this demo video for an example:
But you can also use chatbots as part of your marketing strategy. Messaging platforms can now be used as a marketing channel - in particular, Facebook Messenger.
These are exciting times, and now is the time to develop a chatbot for your company!
Some chatbots support many languages, like English, Swedish, French, Spanish, Japanese, etc. Other chatbots only support one language. Whether the case, this is an important design decision prior to starting a development project.
Your conversational interface must understand the intent of incoming texts, and extract attributes from the conversation. It must also give relevant answers.
Some chatbots only detect certain keywords, while others use machine-learning and natural language understanding (NLU) to understand incoming messages better.
Your chatbot should also have a personality that matches your brand image and fits the target audience and the conversational platform it lives in.
Additionally, good chatbots can manage discussion contexts and the conversational flow.
The chatbot can be deployed in many different platforms. Here are some options:
- Text-based platforms like web chat, Facebook Messenger, Skype, Slack, Telegram, etc.
- Voice-based platforms like Amazon Alexa, Google Assistant, Microsoft Cortana or using phone gateways
Contact us for more information on chatbot development and conversational interfaces.
We can help integrate your chatbot with existing software services or develop new server-side business logic.
Such software services are usually implemented in the cloud and are exposed to the chatbot as web services.
Contact us for more information on server-side business logic!
MARKETING AUTOMATION SUCCESS FORMULA PDF




Stort tack för ett verktyg jag inte hade kunnat leva utan i mitt nya jobb. Jag har varit produktägare i ca 20 år men aldrig för ett AI-team, var helt omtumlad före din kurs men nu har jag läget under kontroll, grymt var det!



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A lot of marketers are now talking about Marketing Automation and think it is both relevant and interesting but don’t know where to start. The marketing departments need to automate repetitive tasks such as actions in different social media platforms.



The course Marketing Automation Made Easy is highly detailed and very informative, I picked up some powerful tips to implement in my marketing campaigns and to help me advise my clients on the ideal structure. There are basic level modules if you are starting out and some fantastic, advanced modules if you are more familiar with marketing automation.



Highly recommended! I learned a great deal from the Marketing Automation Made Easy course. It is a good starting point for digital marketers that want to take the next step with marketing automation. Magnus is very knowledgeable, the course quality was great and the material presented was well organized. I will use the course material as a reference library when setting up future projects.



Magnus made a speech at one of our events, the Multi-Channel Strategy Day. His presentation on how Marketing with Artificial Intelligence will disrupt the marketing industry captivated the audience, mostly consisting of marketing managers. We would be delighted to get Magnus onto the stage as a speaker again at future events!



Marketing Automation Made Easy is a highly informative course that covers a wide variety of topics that range from introductory principles to advanced topics. As a novice in this field I was delighted with the rapid progress I was able to make in learning about marketing automation and I now have a reference library to go back to for more advanced topics. There is a good balance between strategy and techniques, and I could start applying what I had learnt straight away. Magnus is highly knowledgable and gets right to the point. He presents the essentials succinctly and in a clear and professional manner. I highly recommend this course to anyone who needs to figure out how to automate their digital marketing and save time.



We developed a great partnership with Magnus and his dedication to automate our sales and marketing processes has led to a constant stream of new leads that are nurtured automatically thanks to custom-designed sales funnels and automations.
I strongly recommend Magnus for any company interested in improving their online results and putting their sales & marketing on auto-pilot.



With his background and marketing expertise, Magnus has the capability to help combat the challenges business- and marketing leaders have today. With clear work processes and strategies, Magnus made us realize the options we had – to continue on the traditional marketing and sales route, or take the next step and ensure we survive and thrive in a market with razor-sharp competition and customers who know more about the product alternatives than ever.