Conversational interfaces are becoming increasingly popular. Many companies already use chatbots to automate their customer service 24x7.
Many of us talk to the voice assistant in our smartphone daily, and now smart speakers like Apple HomePod, Amazon Alexa and Google Home are moving into our living rooms. Watch this demo video for an example:
But you can also use chatbots as part of your marketing strategy. Messaging platforms can now be used as a marketing channel - in particular, Facebook Messenger.
These are exciting times, and now is the time to develop a chatbot for your company!
Some chatbots support many languages, like English, Swedish, French, Spanish, Japanese, etc. Other chatbots only support one language. Whether the case, this is an important design decision prior to starting a development project.
Your conversational interface must understand the intent of incoming texts, and extract attributes from the conversation. It must also give relevant answers.
Some chatbots only detect certain keywords, while others use machine-learning and natural language understanding (NLU) to understand incoming messages better.
Your chatbot should also have a personality that matches your brand image and fits the target audience and the conversational platform it lives in.
Additionally, good chatbots can manage discussion contexts and the conversational flow.
CHATBOT
PLATFORMS
In what habitats will your bot live?
Dependent on the purpose of your chatbot, and the target audience, you may choose to deploy it in one or several chatbot platforms. The right chatbot in the wrong habitat may spell failure, and so you should give this some thoughts.
The chatbot can be deployed in many different platforms. Here are some options:
- Text-based platforms like web chat, Facebook Messenger, Skype, Slack, Telegram, etc.
- Voice-based platforms like Amazon Alexa, Google Assistant, Microsoft Cortana or using phone gateways
Contact us for more information on chatbot development and conversational interfaces.
We can help integrate your chatbot with existing software services or develop new server-side business logic.
Such software services are usually implemented in the cloud and are exposed to the chatbot as web services.
Contact us for more information on server-side business logic!
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