Retail Marketing With Artificial Intelligence

By Magnus Unemyr / May 23, 2018 / 0 Comments

The retail industry is under pressure, and AI-based marketing solutions can come to help. New tools offering personalization and a 360-degree view across all channels and touchpoints can make marketing outreach much more relevant for retailers. Ometria is a company offering this type of solution. I discussed their solution with Ivan Mazour, the CEO and

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Make Your Content Marketing Strategy Data-Driven Using Artificial Intelligence

By Magnus Unemyr / April 27, 2018 / 0 Comments

Do you want to remove the guess-work in content marketing and get data-driven insights that helps define content strategy, create better content, identify influencers to work with and measure content performance against competitors? If so, you may want to use AI and natural language processing (NLP) to harvest content insights from the vast oceans of

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