Marketing automation


Attribution Modeling With AI

By Magnus Unemyr / December 21, 2019 / 0 Comments

When talking about lead generation and customer acquisition, it may be of interest to consider the average customer acquisition cost (CAC) and customer lifetime value (CLTV). Knowing how much it will cost to acquire a new customer, and how much they are worth, are essential in being on top of your marketing strategy. It is

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Conversion Ratio Optimization With AI

By Magnus Unemyr / December 15, 2019 / 0 Comments

We don’t want our marketing machinery to run idle. More specifically, we want our website to generate as many leads and customers as possible. This is where Conversion Ratio Optimization (CRO) comes in. It helps increase the number of people who take the next step towards a purchase. This can be any number of things. For

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Sales Prospecting With AI

By Magnus Unemyr / December 1, 2019 / 0 Comments

All companies lose some customers sooner or later, and to survive, it is crucial to get new ones. With enough new customers, you will not only maintain the business, but grow as well. AI can have several applications here. For example, it can be used to recommend new leads for you to contact based on

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Content Curation With AI

By Magnus Unemyr / October 15, 2019 / 0 Comments

Content curation is about finding high-quality relevant content from external sources and promoting it to help build your authority and engagement. Similar to content creation, curation can be automated using AI and machine learning. With this type of tool, you can engage in data-driven content marketing at scale with a minimum of effort. I’m sure

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Business Anomaly Detection

By Magnus Unemyr / October 15, 2019 / 0 Comments

With the vast amounts of data being produced in businesses today, there is no way for humans to sift through all of it to stay ahead. Relying on manual monitoring means important insights are missed often. It would be nice to have a tool that monitors all of your business data and notifies you automatically

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Magnus Unemyr

Seminar in Göteborg & Linköping: Marketing Automation and Content Marketing

By Magnus Unemyr / September 1, 2019 / 0 Comments

Welcome to a breakfast seminar on marketing automation and content marketing! We will talk about the latest in marketing automation and content marketing. This event is for you if you want to take your marketing to the next level. Linköping 24th of September – register here Göteborg 24th of October – register here Event details

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