Marketing automation

Having too many leads may appear to be a good thing. In fact, most CMOs would love to have this problem. However, being flooded by leads unlikely to buy is a problem in itself, as they bog down your sales time, thus damaging sales activities towards potential customers more likely to buy. There is a

Good marketers always listen to their customers. This can be done in many shapes and forms. The traditional way is to talk to them in person or over phone and collect direct or indirect feedback. It can also be done using surveys and questionnaires. In the digital age, there are many more ways to listen

AI and machine learning can be used to augment or replace humans in customer service to reduce average handling time and improve service quality. Most people think about conversational chatbots for this, but AI-based natural language processing can be used to improve or automate customer service in other ways. Two examples are Kylie and TrueAI,

Most companies use Customer Relationship Management (CRM) systems these days, at least in the B2B space. These systems can be made more efficient if the customer data are enriched with supplementary data from external sources to provide sales reps with better insights on leads and prospects. This is why CRM tool suppliers like Salesforce and

Chatbots are one of the hottest areas in Internet marketing right now. These are software components that know how to keep a seemingly intelligent conversation with your leads and customers, for example by offering 24/7 autonomous customer service. Machine leaning, natural language processing (NLP), natural language understanding (NLU), and natural language generation (NLG) are used

What is the first thing you do each morning? For me, it is reaching for my phone to check my emails. It is a terrible habit, I know, but I think most people are the same. This alone shows us that email is still relevant, and so is email marketing. It is one of the