Marketing automation

Digital advertising can sometimes be a black box, with little transparency on your ads – not to mention those of your competitors. With new AI tools, you can get insights into which advertisers are buying on which publisher sites and through which networks, providing ad intelligence you can leverage. This is what Pathmatics does, and

AI-based sales assistants are getting increasingly common. They help companies find and secure customers more quickly and efficiently by automatically contacting, engaging, qualifying and following up with leads via natural, two-way conversations. Conversica is a company focusing on conversational AI for business, and I got to interview Gary Gerber who is Senior Director and Head

Artificial intelligence is increasingly being used in content marketing; for example to scan the Internet for suitable content to curate automatically. It is now possible to auto-generate marketing emails at scale, where each recipient gets their own uniquely personalized curated content based on their individual interests. In this blog post, I interview Justin Wisz, who

Companies are drenched in business data, and making sense of it all is no simple task these days. Using better tools might help, for example data analytics systems that monitor your data and detect any anomalies automatically. Outlier.ai is a company offering this type of tool, and in this blog post, I interview their founder Sean

Gone are the days of spammy marketing where everyone got the same message. Marketing can be so much more efficient if the right lead or customer gets the right message, at the right time. This is personalization, which can be powered by AI-based prediction algorithms. Dynamic Yield is a company offering solutions for this. In

Setting prices can be a challenge, in particular in industries like travel and transportation where prices may change almost hourly, constantly adapting to changing market conditions more or less in real-time. Can AI come to help with predictive pricing? As it turns out, yes. In this blog post, I interview Mr. Alex Shartsis, the cofounder