Marketing automation

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Marketing Development Podcast interview

By Magnus Unemyr / April 15, 2019 / 0 Comments

I had an interesting discussion on marketing automation and AI with Pete Everitt, host of the “Marketing Development” podcast recently. Listen to the podcast episode here!  

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Marketing Automation: Which system is best?

By Magnus Unemyr / April 15, 2019 / 0 Comments

Most companies use marketing automation today, i.e. software tools that automate various parts of the marketing concept on the internet. In effect, marketing automation puts your marketing on auto-pilot. There are over 7000 marketing automation systems on the market, which is visualized well in Scott Brinker’s Marketing Technology Lanscape illustration at ChiefMartec: Hundreds of these systems also

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How to Develop a Chatbot?

By Magnus Unemyr / April 7, 2019 / 0 Comments

Many companies are now starting to develop their own chatbots, either for customer service or as a new marketing tool. The advantage is unmanned automatic customer conversations 24×7. The development is going fast, and now it can be the right time for your company to consider developing your own chatbot. For example, watch this video

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lead generation sumo

How to Grow Your Email List Virally

By Magnus Unemyr / March 15, 2019 / 0 Comments

Almost every company struggle with one question – how to get more leads? One of the companies offering solutions for this problem is Sumo, and I got to interview David Kelly who is the General Manager of Sumo Dojo — part of the Sumo.com and AppSumo brands. Within KingSumo, David leads the KingSumo and SendFox

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Where is martech going?

By Magnus Unemyr / March 15, 2019 / 0 Comments

In this episode, I discuss where marketing technology is heading for the future: Watch the video now!

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How lead scoring works in marketing automation

By Magnus Unemyr / March 15, 2019 / 0 Comments

In this episode, I discuss how lead scoring can be used to improve both marketing automation and sales prospecting. Watch the video and learn more about how companies can automate their sales and marketing processes, by estimating how sales-ready different leads are. Watch the video now!

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