Marketing automation


Audience Management With AI

By Magnus Unemyr / April 1, 2020 / 0 Comments

With audience AI and hyper-dynamic targeting, machine learning can be used to help build targeted audiences automatically. This is done by using data from a variety of sources and making predictions about the characteristics of ideal buyers. In a few seconds, you can get well-targeted, quality audiences, with a high likelihood of more conversions and

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AI-Based Recommendation Engines

By Magnus Unemyr / March 23, 2020 / 0 Comments

While content marketers are interested in adaptive and predictive content, e-commerce marketers might be more interested in the product recommendations that optimize sales and maximize revenue. Amazon is the master of this, and their team uses machine learning to personalize product recommendations based on digital footprint and previous purchase history—both from you and others. Features

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Predictive Content and Personalization With AI

By Magnus Unemyr / March 14, 2020 / 0 Comments

Segmentation taken to the extreme eventually creates segments of one. This personalization allows for dramatically more effective campaigns. It allows you to send content and offers that are uniquely optimized for every individual person. This is called the segment of one (or audience of one), denoting a hyper-personalized outreach where the message is uniquely modified

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Customer Segmentation With AI

By Magnus Unemyr / March 7, 2020 / 0 Comments

With machine learning, it becomes feasible to personalize content and outreach strategies to each individual contact, which helps make marketing more relevant. In fact, personalization is one of the most important uses for artificial intelligence in marketing. The time of spammy “spray and pray” mass-marketing is over. Today’s customers require brands—and expect marketing outreach—to be

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Predictive Lead Scoring With AI

By Magnus Unemyr / March 1, 2020 / 0 Comments

Having too many leads may appear to be a good thing. In fact, most CMOs would love to have this problem. However, being flooded by leads unlikely to buy is a problem in itself, as they bog down your sales time, thus damaging sales activities towards potential customers more likely to buy. There is a

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Detecting Customer Sentiment With AI

By Magnus Unemyr / February 23, 2020 / 0 Comments

Good marketers always listen to their customers. This can be done in many shapes and forms. The traditional way is to talk to them in person or over phone and collect direct or indirect feedback. It can also be done using surveys and questionnaires. In the digital age, there are many more ways to listen

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