Marketing automation

business-insight-anomaly

Business Anomaly Detection

By Magnus Unemyr / October 15, 2019 / 0 Comments

With the vast amounts of data being produced in businesses today, there is no way for humans to sift through all of it to stay ahead. Relying on manual monitoring means important insights are missed often. It would be nice to have a tool that monitors all of your business data and notifies you automatically

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Magnus Unemyr

Seminar in Göteborg & Linköping: Marketing Automation and Content Marketing

By Magnus Unemyr / September 1, 2019 / 0 Comments

Welcome to a breakfast seminar on marketing automation and content marketing! We will talk about the latest in marketing automation and content marketing. This event is for you if you want to take your marketing to the next level. Linköping 24th of September – register here Göteborg 24th of October – register here Event details

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ad-strategy-ai

Ads Strategy with AI

By Magnus Unemyr / August 28, 2019 / 0 Comments

Many companies invest large sums on digital advertisements, and AI is well-positioned to optimize ad investments. In particular, machine learning can be used in optimization of programmatic display ads. For example, AppNexus and PulsePoint both provide programmatic ad solutions, offering ad purchasing and sales based on machine learning. Other tools analyze ad spending and results

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predict-price-ai

Predictive Pricing with AI

By Magnus Unemyr / August 21, 2019 / 0 Comments

Setting the right price is a key factor in business success. Still, many companies use gut feeling rather than facts when determining the cost of their products. With predictive pricing, we can apply machine learning to the problem of setting the best price and improve revenue optimization. We can change the price dynamically too. Many

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market-competitor-intelligence

Market Analysis and Competitive Intelligence with AI

By Magnus Unemyr / August 15, 2019 / 0 Comments

Getting market insights and an understanding of what your competitors are doing can be a major advantage. Companies have performed market analysis and competitive intelligence for decades, trying to make sense of their external environment, but the landscape is changing dramatically now. The reason, of course, is that the Internet—combined with advanced data analytics and

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Chatbot Development With MobileMonkey

By Magnus Unemyr / August 5, 2019 / 0 Comments

Chatbots are predicted to be the future of customer relationships, as well as digital marketing. But why should you develop a chatbot for your business, and how do you do it? In this blog post, I interview Larry Kim, the founder of MobileMonkey, a chatbot development platform. Larry Kim started MobileMonkey in 2017, and today it’s

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