Marketing automation

While we don’t yet have strong artificial intelligence that can learn new tasks completely by itself, handle tasks it isn’t pre-programmed for, or have self-awareness and emotions, it appears cognitive computing may be moving in that direction. The most well-known cognitive system is probably IBM Watson, which famously won Jeopardy in 2011 over the game’s

Many of the AI solutions available to marketers focus on a specific problem, such as email send times or conversion ratio optimization of a landing page. However, what happens when we zoom out, combine them, and take a more complete approach? AI will profoundly change how marketing campaigns are executed. With new machine-learning tools, you

With audience AI and hyper-dynamic targeting, machine learning can be used to help build targeted audiences automatically. This is done by using data from a variety of sources and making predictions about the characteristics of ideal buyers. In a few seconds, you can get well-targeted, quality audiences, with a high likelihood of more conversions and

While content marketers are interested in adaptive and predictive content, e-commerce marketers might be more interested in the product recommendations that optimize sales and maximize revenue. Amazon is the master of this, and their team uses machine learning to personalize product recommendations based on digital footprint and previous purchase history—both from you and others. Features

Segmentation taken to the extreme eventually creates segments of one. This personalization allows for dramatically more effective campaigns. It allows you to send content and offers that are uniquely optimized for every individual person. This is called the segment of one (or audience of one), denoting a hyper-personalized outreach where the message is uniquely modified

With machine learning, it becomes feasible to personalize content and outreach strategies to each individual contact, which helps make marketing more relevant. In fact, personalization is one of the most important uses for artificial intelligence in marketing. The time of spammy “spray and pray” mass-marketing is over. Today’s customers require brands—and expect marketing outreach—to be