Marketing automation


Predictive Pricing with AI

By Magnus Unemyr / August 21, 2019 / 0 Comments

Setting the right price is a key factor in business success. Still, many companies use gut feeling rather than facts when determining the cost of their products. With predictive pricing, we can apply machine learning to the problem of setting the best price and improve revenue optimization. We can change the price dynamically too. Many

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Market Analysis and Competitive Intelligence with AI

By Magnus Unemyr / August 15, 2019 / 0 Comments

Getting market insights and an understanding of what your competitors are doing can be a major advantage. Companies have performed market analysis and competitive intelligence for decades, trying to make sense of their external environment, but the landscape is changing dramatically now. The reason, of course, is that the Internet—combined with advanced data analytics and

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Chatbot Development With MobileMonkey

By Magnus Unemyr / August 5, 2019 / 0 Comments

Chatbots are predicted to be the future of customer relationships, as well as digital marketing. But why should you develop a chatbot for your business, and how do you do it? In this blog post, I interview Larry Kim, the founder of MobileMonkey, a chatbot development platform. Larry Kim started MobileMonkey in 2017, and today it’s

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Autonomous Marketing with AI

By Magnus Unemyr / July 31, 2019 / 0 Comments

Marketing is becoming increasingly autonomous, meaning more and more of the touchpoints with consumers are created or managed by an automated system without direct human intervention. On its own, this isn’t new. We’ve had it for a while with marketing automation systems that could nurture leads automatically and personalize content at basic levels. However, we

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Website design

How to Develop a High-Performing Website

By Magnus Unemyr / July 15, 2019 / 0 Comments

Is it time for a website re-design? A few months ago, it was for me. Being a martech consultant, I knew there are a lot more than good design that goes into a successful new website. This includes things like speed, security, search engine optimization, lead generation, marketing automation, legal compliance, and much more. And

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Marketing with AI: Why Do We Need It?

By Magnus Unemyr / July 15, 2019 / 0 Comments

The marketing industry is being disrupted right before of our eyes. Artificial intelligence is transforming almost every sector, and marketing is no exception. It is and will continue to create a new world that is vastly different from what came before. Its prevalence will reach into nearly every part of our lives, and we can

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