Marketing automation

data driven marketing ai book

The story of my latest book: Data-Driven Marketing with Artificial Intelligence

By Magnus Unemyr / June 22, 2019 / 0 Comments

Technology is transforming the marketing industry, and nothing will be more disruptive than artificial intelligence. I have read several books on how AI can be applied in marketing, but none captured a comprehensive review of the topic. They were all great books, but they focused on an area outside of my interests and background as

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Artificial intelligence and content strategy

By Magnus Unemyr / June 20, 2019 / 0 Comments

Content strategy is about measuring what content provides a meaningful ROI and marketing value, enabling content managers to double-down on producing content that generates leads and customers, and scale back on content that doesn’t provide good results. Search engines like Google are now focused on providing search results of high quality. Their search algorithms are

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The Startup Life Podcast Interview

By Magnus Unemyr / May 29, 2019 / 0 Comments

I had an interesting discussion on marketing automation and AI with Dominic Lawson, host of the “The Startup Life ” podcast recently. Listen to the podcast episode here!  

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consumer-intelligence-bisnode

Identify and manage customers with a consumer intelligence platform

By Magnus Unemyr / May 28, 2019 / 0 Comments

Many companies struggle with managing consumer data in an effective way. In fact, they may need to integrate a consumer intelligence platform with their business systems, to find and validate consumer data in real time. In this blog post, I interview Josefine Malmquist, Group Product Manager for Consumer Intelligence solutions at Bisnode. Read this blog post

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CRO

CRO: Improve Your Business Results With Conversion Ratio Optimization

By Magnus Unemyr / May 13, 2019 / 0 Comments

All website owners work hard to get more website traffic; but why not focus on getting better results from the traffic you already have? This is the aim of conversion ratio optimization (CRO), which is often overlooked. In this blog post, I interview Philippe Aimé, the founder of Convertize to find out more about their CRO

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Marketing Development Podcast interview

By Magnus Unemyr / April 15, 2019 / 0 Comments

I had an interesting discussion on marketing automation and AI with Pete Everitt, host of the “Marketing Development” podcast recently. Listen to the podcast episode here!  

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