Artificial intelligence

What is Artificial Intelligence All About? [Marketing With AI]

By Magnus Unemyr / October 18, 2018 / 0 Comments

Everyone is talking about artificial intelligence these days. But what is it and why does it matter to marketing and marketers? With AI and related technologies, we can predict the future behavior of someone or something and conclude how we should best respond to those insights. We can predict the probability of specific events; for

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Personalization with Adaptive Customer Journeys

By Magnus Unemyr / September 8, 2018 / 0 Comments

Adaptive customer journeys that optimize themselves to personalize the outreach for each individual lead or customer, will likely become a very big thing in the near future. One of the companies offering solutions for this is Act-On Software, and I got to interview Katie Jameson who is Head of EMEA Marketing at Act-On Software. Over

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How do you Deploy your AI Solution?

By Magnus Unemyr / July 6, 2018 / 0 Comments

With custom AI solutions becoming increasingly common in many companies, one might ask: “How do I deploy my machine learning models in production use?”. There are many solutions to this problem, including hosting the machine learning solution using a company called Seldon. In this blog post, I interview Andrew Turner, Business Development Manager at Seldon.

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Use AI for Nonprofit Fundraising from Individual Donors

By Magnus Unemyr / June 6, 2018 / 0 Comments

Artificial intelligence enters every part of business and marketing, including fundraising for nonprofit organizations. One company active in this space is Arjuna Solutions, focusing on revenue optimization. …I had a discussion with Adam Treiser (CEO) and Michael Gorriarán (SVP) from Arjuna Solutions, to understand better how AI can be used in nonprofit fundraising. Adam Treiser, CEO

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emarsys-marketing-personalization

Multi-Channel Marketing Personalization with AI

By Magnus Unemyr / May 24, 2018 / 0 Comments

Many personalization tools are designed to work in one channel only. This restricts the creativity of marketers and, most importantly, can cause an inconsistent customer experience across email, SMS, mobile, web, offline and IoT devices. Emarsys offer AI-based software solutions addressing this problem. I got to discuss their solution with Lindsay Tjepkema, the Global Head of Content

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Use AI-Powered Behavioral Psychology in E-commerce

By Magnus Unemyr / May 20, 2018 / 0 Comments

In a data-driven world, companies already have demographic, behavioral, and transactional data at their disposal, but they are often missing information regarding the motivation and personality of their shoppers. By analyzing shoppers’ behavior (e.g., click-through, add-to-cart, and check out data) in response to specific persuasive messaging, it is possible to collect psychographic data that explains

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