Artificial intelligence

content-creation-ai

Content Creation With AI

By Magnus Unemyr / April 26, 2019 / 0 Comments

As AI solutions not only analyze and understand text, but generate human-sounding text too, there are many use-cases in content creation. Let’s start with AI-assisted manual content creation. A great use of AI in content creation is advanced grammar checking. Since I am Swedish, English is my second language. While Microsoft Word or Apple Pages

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Churn Prediction and Customer Retention

By Magnus Unemyr / April 23, 2019 / 0 Comments

Many companies are now extending their marketing automation stack by adding AI technologies to predict churn, in order to prevent loosing customers by using customer retention initiatives. Most businesses suffer from churn – that is, customers who defect and stop purchasing your products or services. Most businesses suffer from churn – that is, customers who

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content-strategy

Content Strategy with AI

By Magnus Unemyr / April 22, 2019 / 0 Comments

AI-powered marketing automation is coming into almost every part of our industry. Content strategy is no exception, and so in this blog post, I will outline what is already possible to do with commercial tools. But let’s start with a quick overview of the topic. Content strategy is about measuring what content provides a meaningful ROI and marketing value, enabling content

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AI & Algorithms: Regression

By Magnus Unemyr / April 15, 2019 / 0 Comments

Now that other blog posts in this article series have helped us  understand different types of variables, let’s look at some ways they can relate to each other, and how that can help us understand sets of data. The first and more straightforward group of algorithms use regression. This is a way of looking at

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ai-maths-consulting

AI & Algorithms: Clustering

By Magnus Unemyr / April 15, 2019 / 0 Comments

As seen in the previous blog posts in this article serie (the first blog post in the serie was Understanding AI Algorithms), we can classify data into defined groups in a number of ways. However, what if we don’t know a lot about our data? This is where clustering algorithms step in. A cluster is

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ai-maths-consulting

AI & Algorithms: Classification

By Magnus Unemyr / April 15, 2019 / 0 Comments

This blog post on classification algorithms is part of the article series Understanding AI Algorithms. Classification algorithms, also known as classifiers, are used to put observations into defined groups. For example, it is known that some customers respond well to marketing emails, and some do not. Wouldn’t it be great to know which customers will respond

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