Artificial intelligence

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The Startup Life Podcast Interview

By Magnus Unemyr / May 29, 2019 / 0 Comments

I had an interesting discussion on marketing automation and AI with Dominic Lawson, host of the “The Startup Life ” podcast recently. Listen to the podcast episode here!  

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Auto-ML: What is Automated Machine Learning (AML)?

By Magnus Unemyr / April 28, 2019 / 0 Comments

Everyone is talking AI nowadays, which usually means machine learning and predictive analytics. The background is obvious. With AI, we can develop self-learning and self-optimizing software, which automates data analysis and gives us autonomous decision making. We can, therefore, produce much smarter software. Everyone is talking AI nowadays, which usually means machine learning and predictive

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Content strategy with AI

By Magnus Unemyr / April 22, 2019 / 0 Comments

AI-powered marketing automation is coming into almost every part of our industry. Content strategy is no exception, and so in this blog post, I will outline what is already possible to do with commercial tools. But let’s start with a quick overview of the topic. Content strategy is about measuring what content provides a meaningful ROI and marketing value, enabling content

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AI & Algorithms: Regression

By Magnus Unemyr / April 15, 2019 / 0 Comments

Now that other blog posts in this article series have helped us  understand different types of variables, let’s look at some ways they can relate to each other, and how that can help us understand sets of data. The first and more straightforward group of algorithms use regression. This is a way of looking at

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AI & Algorithms: Clustering

By Magnus Unemyr / April 15, 2019 / 0 Comments

As seen in the previous blog posts in this article serie (the first blog post in the serie was Understanding AI Algorithms), we can classify data into defined groups in a number of ways. However, what if we don’t know a lot about our data? This is where clustering algorithms step in. A cluster is

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AI & Algorithms: Classification

By Magnus Unemyr / April 15, 2019 / 0 Comments

This blog post on classification algorithms is part of the article series Understanding AI Algorithms. Classification algorithms, also known as classifiers, are used to put observations into defined groups. For example, it is known that some customers respond well to marketing emails, and some do not. Wouldn’t it be great to know which customers will respond

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